The top three Heineken Sustainathon winners recently presented their innovative ideas on how to make moderation cool and promote responsible consumption during the inaugural sustainability-focused competition.

Launched in collaboration between Heineken Cambodia and Startup Factory Cambodia, Heineken Sustainathon has invited people aged above 18-years-old to join the movement in shaping a sustainable future for Cambodia.

A total of 20 teams competed in the first round of Heineken Cambodia’s Sustainathon under the theme ‘Responsible Consumption’. As part of the competition, the 20 teams, comprising a total of 78 participants, were given 48 hours to work on a case challenge to develop innovative solutions to empower consumers to enjoy responsibly.

Three teams were chosen as the initial winners and advanced to a three-month incubation program. During these three months, Startup Factory Cambodia and Heineken Cambodia co-mentored the teams, equipping them with collaboration and project management skills to advance their solutions as a team.

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During the recently concluded Grand Finals, the panel of judges – consisting of Marketing Director Loic de Laubrière and Integrated Communications Manager Michelle Lim from Heineken Cambodia, and Startup Factory Director Jitka Markova – awarded the prizes.

Der4Beer won the ‘Most Feasible Idea’, CarHero won the ‘Best Scalable Idea’; and ModiCup won the ‘Most Innovative Idea’.

Jitka said, “We are extremely excited to see such ideas and to mentor very dedicated and talented teams in this first-ever competition of its kind in Cambodia, which focuses on innovations that are also sustainable by design.”

Loic added, “This competition represents the purpose that drives our company, brewing the joy of True Togetherness to inspire a better world. It serves as a platform to empower the new generation of Cambodians to take innovation, sustainability and responsibility to the next level. A big thank you to all the candidates for showcasing your bright spark and for inspiring us with your passion, tenacity, and creativity.”

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Heineken’s long-term ‘Brew A Better World’ commitments highlight the company’s priorities in making positive contributions across the environment, social sustainability, and responsible consumption. The Heineken Group has been continuously supporting efforts to promote responsible consumption globally, from empowering consumers with low- and no-alcohol choices to reaching one billion consumers every year with the right information to help them make responsible choices.

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