Talks are underway to promote Cambodian rice on the Alibaba platform with the aim of increasing sales by competing in the Chinese market.

Chan Sokkheang, president of Cambodia Rice Federation (CRF), said that the federation is in talks with Alibaba to put Cambodian rice for sale on the Chinese platform.

Through this campaign, CRF expects to increase the sale of Cambodian rice in the Chinese market. Sokkheang added that CRF has already been in talks with Alibaba several times.

He said, “We expect to increase the sale of Cambodian rice through our promotional strategy on the Alibaba platform. So, right now we are discussing promotion packages with Alibaba for the campaign.”

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This promotional strategy is similar to that of Thailand and Malaysia’s strategies to promote Thai rice and Malay durian.

Sokkheang said, “We are also studying the success of Thai rice and Malay durian on Alibaba to develop their own promotional strategies.”

Many different types of Thai rice, such as jasmine, hom mali and brown, are being promoted on Alibaba. Malay durians, including Musang King, D24 and Red Prawn, are also available for sale on the platform.

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