Global business consultants, Frost & Sullivan, recently conducted research into Cambodia’s mobile services industry, recognizing Cellcard with the 2023 Cambodian Product Leadership Award.

Cellcard is the Kingdom’s longest-serving and only fully Cambodian-owned operator with a long history of first-to-market innovations, outstanding customer service, and the fastest mobile network.

The company is one of the largest telecommunication companies in Cambodia, and its products directly impact the lives of the new digital generation through out-of-the-box innovations, leading to the recognition, according to a press release announcing the findings.

It continued, adding that Cellcard addresses the need for real-time and on-demand content, and delivers forward-thinking business solutions to support small- and medium-sized Cambodian enterprises.

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In 2022, the company launched four breakthrough products to upgrade the connectivity experience and overall enjoyment of its digital services. These were Time To Rise, Cellcard Serey, Cellcard One, and Playgame Cloud.

“While these products have significantly impacted various verticals, their influence on the Cambodian gaming industry is remarkable,” the statement said.

Cellcard has played a key role in the development of online gaming in Cambodia. The company has tailored products and introduced greater online gaming capabilities that are perfectly suited to the unique characteristics of the Cambodian marketplace.

For example, to improve the user experience, the company expanded its popular gaming data plan, Playgame Unlimited. This caters to Cambodian gamers' needs with arcade games and Cambodia's first cloud gaming platform, Playgame Cloud.

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“With its loyalty program and market leadership in the eSports and gaming industry, the company has strong future growth potential. Additionally, Cellcard’s leadership team has an entrepreneurial mindset, which is useful in growing the company in Cambodia’s low-cost market,” said Mei Lee Quah, Director, ICT Research at Frost & Sullivan.

Cellcard's differentiating factors are its broad consumer base and affordable pricing within the highly competitive Cambodian market. The company is increasingly looking into the youth segment for growth and aims to become the nation’s leading digital lifestyle services provider.

Furthermore, Cellcard is part of the Royal Group of Companies (RGC), a strategic investment holding in Cambodia. Therefore, the company can leverage synergies within RGC to drive further growth.

By increasing its market reach through RGC alliances and offering unique loyalty and rewards programs, Cellcard brings greater value to Cambodian users and further consolidates its leadership in the industry.

For its strong overall performance, Cellcard earned Frost & Sullivan’s 2023 Cambodian Product Leadership Award in the Cambodian mobile services industry.

Each year, Frost & Sullivan presents the award to a company that has developed a product with innovative features and functionality that is gaining rapid market acceptance. The award recognizes the quality of the solution and the customer value enhancements it enables.

Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development.

Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

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