Cambodia Airways has been named the official airline for the upcoming 32nd SEA Games and 12th ASEAN Para Games after becoming a premium sponsor, pledging to provide logistics and transport for athletes and delegates.
Speaking at the signing ceremony on Wednesday, Vath Chamroeun, Secretary General of the Organizing Committee, CAMSOC, said Cambodia Airways will promote Cambodia 2023 in the air during flights.
“Today we have the first welcome, the official airline for the SEA Games 2023 and ASEAN Para Games, so, on behalf of CAMSOC, we are very proud that we got one airway for the SEA Games to support [us],” Chamroeun said.
“We hope that your contribution and sponsorship for the SEA Games will mean that all the teams from other countries will also recognize Cambodia Airways to be a sponsor and to be the official airline for the SEA Games in Cambodia,” Chamroeun said.
He added that Cambodia Airways provided transportation for Team Cambodia to attend last year's SEA Games in Vietnam, which was huge support.
“We hope that we can be strong together,” he said.
Steven Path, CEO at Pathmazing, which has made all commercial deals for CAMSOC for the SEA Games, said that Cambodia Airways is the 10th premium sponsor for the tournament and he is excited to sign up the homegrown airline.
“We are very proud and excited to partner with Cambodia Airways and provide some of the logistics and transportation for athletes and delegates,” Path said.
Yifei Jiang, Managing Director at Cambodia Airways, said she is honored to be part of the SEA Games, which Cambodia will host for the first time in 64 years.
Jiang added that with the country hosting the Games for the first time and it being the largest sports events in the region, as a homegrown airline, Cambodia Airways is delighted to be part of the historic event.
In a separate conference on Thursday, CAMSOC’s Chamroeun announced official TV broadcasters for some of the outlets in the region for the first time.
“Despite being the first time we will be hosting the SEA Games, we have presented our proposals to sell the broadcast rights for the SEA Games. We believe it has potential value in the market,” Chamroeun told a two-day Broadcast & Media Conference at Sokha Hotel.
“More importantly, with the revenue we generate, we will be able to reduce the costs and burden of hosting the games for the government,” he added.
The sales of the TV rights were decided collectively and agreed by every member of each country’s SEA Games Federation Council meeting in Phnom Penh in July last year, Chamroeun said.
CAMSOC has begun to sell the TV rights following the Council’s decision and has worked closely with each National Olympic Committee of ASEAN countries, he added.
He said that 16 sports will be broadcast live during the SEA Games and four sports will be broadcast live during the Para Games.
Chamroeun said he is hoping to sell more TV rights by the end of the month and that the price is based on direct negotiations with individual broadcasters.
“I hope with the support of all of you in this room today, we will be able to show to the world how much Cambodia has grown as the nation,” Chamroeun said.
A presenter also announced Cambodia Sports Television (CSTV) as the host broadcaster of the SEA Games and SGTV of Singapore as the host broadcast of the Para Games.
The presenter also announced the national television of Cambodia, TVK, VTVCab Vietnam and MNC Media Indonesia as the official broadcasters of the SEA Games, while Vietnam Recreational and Electronic Sport Association (Viresa) is a partner of CAMSOC for the SEA Games.