Anchor Beer became the eighth premium sponsor for the SEA Games and ASEAN Para Games, offering in cash and kind about $1 million in sponsorships for the historic sport events that Cambodia is set to host for the first time in more than six decades.
Steven Path, CEO at Pathmazing, which helped break the deal with Anchor Beer for the organizing committee, CAMSOC, said at the signing ceremony on Tuesday that it is a long day coming and welcomed the beer company to become the eighth premium sponsor for the 32nd SEA Games and ASEAN Para Games, adding that the sponsorship of about $1 million is significant.
Path said he is excited to work closely with the Anchor Beer team to help maximize the promotion of Team Cambodia, athletes, and overall the SEA Games and Para Games
The negotiations to get to this point have been months and it is now the time to focus on supporting Team Cambodia and promoting the SEA Games, Path said.
The 32nd SEA Games will be held from May 5 to 17, while the 12th ASEAN Para Games will be held from June 3 to 9, under the slogan ‘Sports: Live In Peace’. An estimated 10,000 athletes and coaches are registered for the games.
Speaking at the signing ceremony, CAMSOC’s Secretary General, Vath Chamroeun, said that the Games in Cambodia will be special because they will be held after Covid-19 pandemic, which disrupted social norms and sports gatherings for more than two years.
“SEA Games in Cambodia is a little bit special that we started to build the standard Games from Cambodia because the previous games were troubled by Covid-19, so now its recovery, we recover the Games from Cambodia, start from Cambodia,” Chamroeun said.
Chamroeun said that Cambodia was the founder of the regional games from 1959 but was only able to host it once.
“In Cambodia, the Games are historic for the people and the government,” he said.