Japanese multinational food corporation, Ajinomoto Co,. Inc, on Monday signed an agreement with the SEA Games Organizing Committee (CAMSOC) to become an official sponsor of the upcoming SEA Games.

With 88 days remaining until the 32nd SEA Games starts, to be hosted by Cambodia for the first time since 1969, Ajinomoto has become its third premium partner, after life insurance company AIA Cambodia and Advanced Bank of Asia (ABA).

Speaking after the signing ceremony at the National Olympic Committee of Cambodia (NOCC), Vath Chamroeun, Chief Executive Officer of CAMSOC, said that the agreement will see Ajinomoto becoming the third premium partner to the games.

Chamroeun said the sponsorships will help ease the spending burden on CAMSOC, which has set out a principle to host the games as economically as possible while hosting quality-standard events.

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The 32nd SEA Games will be held from May 5 to 17, while the 12th ASEAN Para Games will take place from June 3 to 9, both under the slogan ‘Sports: Live in Peace’.

Ajinomoto’s signing will attract more Japanese companies to come forward in sponsoring the games, Chamroeun said.

“This signing is an attraction of many other Japanese companies that want to sponsor the SEA Games and Para Games, and we all appeal to other big companies, since this big company has already put trust in the games, to cooperate and sponsor,” he said.

“We had a signing ceremony with Ajinomoto, which is a big company in Japan and has sponsored nearly all SEA Games. Ajinomoto always sponsors and it is nothing strange. Ajinomoto has also even sponsored the Olympic Games,” Chamroeun said.

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He added that Ajinomoto has also shown interest in the SEA Games in Cambodia and its food products are widely used in the country.

Ichiro Sakakura, Executive Officer and Vice President of Ajinomoto in Japan, said the company is honored and grateful to be a premium partner of the Games and to be able to contribute to the development of sports in Cambodia and ASEAN in general.

“We want to contribute to the success of the SEA Games and the ASEAN Para Games,” Sakakura, who is also president of Ajinomoto in ASEAN, said. He added that Ajinomoto sponsored the SEA Games in 2017, 2019 and 2021. Ajinomoto was also an official partner of the Tokyo 2020 Olympic and Paralympic Games.

He added that Ajinomoto wants to improve food habits and promote healthy life in Cambodia by offering its quality products and services.

Ajinomoto said in a separate press release that the SEA Games and Para Games, held every two years, help to forge strong regional ties, understanding and unity. Known as the largest sporting event in the region, the games attract 600 million people, Ajinomoto said.