Cambodia’s tourism players are being invited to a one-day workshop that aims to throw the spotlight on the Kingdom’s opportunities, while positioning the country as a distinctive destination for seven- to 14-day holidays.

The workshop, ‘7 Days in Cambodia’, is a joint effort by all tourism industry leaders and follows a productive gathering of industry players at Phnom Penh’s Sevensea restaurant on August 11.

The event brought together members of Cambodia Restaurant Association, Cambodia Hotel Association, Cambodia Chef Society, Cambodia Tourism Federation (CTF), Cambodia Association of Tourism Agencies, and Cambodia Airports.

“This dinner was more than a gastronomic delight; it was a powerful statement of unity, a pledge to collaborate, and a mutual commitment to advance Cambodian tourism,” a statement from CTF said.

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“In the wake of this occasion, we are thrilled to announce an upcoming workshop. A day-long event meticulously crafted to unearth and highlight the immense opportunities Cambodia holds. Further, we aim to strategize and position Cambodia as a distinctive destination for seven- to 14-day tours.”

Currently, Cambodia is mostly seen as an add-on destination to neighbouring countries. The average length of stay is two to three days.

General managers, entrepreneurs, managing directors and all others involved in the hospitality and tourism sectors are now being invited to take part in the workshop.

“Your participation isn’t just an opportunity to partake in an industry-shaping workshop. It's a chance to actively contribute to sustainable tourism in Cambodia. So, let's unite, envisage a vibrant future for Cambodian tourism, and secure a prosperous path for our industry,” the statement continued.

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In addition to discussing ways to extend tourists’ stay in Cambodia, the workshop will activate a Marketing Board to leverage the ‘7 Days in Cambodia’ package to the rest of the world.

“The ‘7 Days in Cambodia’ initiative aims to highlight the diverse range of activities and destinations that can be explored beyond the famous Angkor Complex,” CTF said.

“From exploring the bustling markets of Phnom Penh to relaxing on the pristine beaches of Sihanoukville, and many more of this programme showcases the hidden gems of Cambodia and encourages tourists to extend their stay and fully immerse themselves in the country's vibrant culture and natural beauty.”

The workshop takes place at Sofitel Phnom Penh Phokeethra Sofitel on August 22, from 8.30am to 5.30pm, including lunch.

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