AR Technology’s Potential to Stimulate Tourism

As Thailand partners with tech giant Meta to deliver Augmented Reality (AR) experiences of the country directly to people’s homes worldwide, Cambodia reveals plans to follow suit, with AR technology slated to transform many industries.
Extended reality (XR) tech can preserve Cambodia’s cultural assets, such as Khmer traditions, culture, and architecture (Kiripost/Bun Tharum)
Extended reality (XR) tech can preserve Cambodia’s cultural assets, such as Khmer traditions, culture, and architecture (Kiripost/Bun Tharum)

Thailand tourism is slated to receive a boost as its Tourism Authority of Thailand partners with tech giant Meta – owner of Facebook – to entice people worldwide to experience the nation through Augmented Reality (AR) technology.

“Meta convened partners and creators at the launch of the program to share best practices and ideas from around the world on using Spark AR technology. This initiative will bring about digital art to let users explore Thailand as never seen before,” announced We Think Digital, a program by Meta (Facebook) Thailand.

From November, users will be able to explore Thailand from the comfort of their homes through AR. The ultimate aim is to entice them to physically visit the country.

In Cambodia, the Ministry of Industry, Science, Technology & Innovation (MISTI) has also been exploring AR technology for similar use, said Heng Chulsa, an expert in AR and virtual reality (VR) technology and country manager at Lastmile Works Cambodia, a VR tech development company.

He added that as a head of the Phnom Penh-based company, which is headquartered in Tokyo, which develops metaverse technology, he has seen where the trend is heading.

Chulsa told Kiripost that his AR and VR development company, a South Korean institute, among many others, are on an advisory technology committee at the ministry to work on this research and development for the tourism sector.

He said it would be ideal to have Meta, which spent $10 billion on the metaverse in 2021, involved.

In addition to tourism, the AR and VR technologies can be applied across various sectors, including health and education.

A health technology roadmap, recently published by MISTI, said, “A review was undertaken of the current significant trends of technologies in healthcare systems and services (in low-middle income countries), including cloud computing, artificial intelligence, blockchain, machine learning, mHealth/Telemedicine, robotics, augmented reality and virtual reality, 3D printing, connected and wearable devices.”

In an interview with Kiripost, the metaverse expert said his tech company can develop extended reality (XR) technology to preserve Cambodia’s cultural assets, such as Khmer traditions, culture, and architecture.

“AR and the metaverse will be mainly about glasses wear, not phones anymore.” He added, “People will be busier in daily life as in metaverse and AR. AR and metaverse are all equal and are all about skills. The Covid-19 [pandemic] proved to be the worst period for humanity but also cracked up many talents across the globe in many sectors.”