ABC Reserve has announced its latest innovation – ABC Reserve in a 330ml Tall Can. This sleek new offering addresses the evolving needs of consumers by serving the same exceptional taste in one of Cambodia’s fastest growing beer formats this year.
ABC Reserve is ABC’s first innovation brewed exclusively for Cambodian consumers for a non-stout choice, a unique blend of premium barley malt and a hint of whisky. Since its launch in October 2022, ABC Reserve has recruited a new generation of ABC lovers who are seeking exciting taste experiences.
“The Tall Can is both functional and stylish, reflecting the modern and innovative spirit of ABC Reserve and its consumers. It is also an ode to our ‘Be Exceptional’ mantra as personified in our iconic lion, with a sleek new premium look to elevate the ABC charisma to new heights,” Loic De Laubriere, Marketing Director of Heineken Cambodia, said.
“This new format will make our beer more accessible to more consumers who want something different and bold, in line with their desire to stay ahead of the game, look good, and feel great.”
The Tall Can format serves the same secret recipe in signature rose gold that has made ABC Reserve a favorite among Cambodian beer enthusiasts and new generation aspirers.
The beer is brewed using the highest quality ingredients crafted by ANC’s brew master, resulting in a full-flavored taste with spicy notes, a smooth feel, smoky aroma, and a mild warming finish perfect for serving over ice.
ABC Reserve in Tall Can is now available in all major supermarkets, hypermarkets, drink shops, convenience stores, and bars and restaurants across Cambodia.
Heineken Cambodia is one of the Kingdom’s leading brewers, established in the country in 1994. The company boasts a portfolio of high-quality local and international brands, including Heineken, Tiger, ABC, Anchor and Gold Crown.
It employs 700 people and supports 120,000 indirect jobs across its value chain. Committed to the sustainable development of Cambodia, Heineken Cambodia aims to “Brew a Better Cambodia’’ with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, and a fairer and healthier world.
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