ABA Signs Exclusive Sponsorship Deal for SEA and Para Games

ABA Bank has signed an official deal to be a premium sponsor of this year’s SEA Games and Para Games
ABA Bank signs an official deal to be a premium sponsor of this year’s SEA Games and Para Games with CAMSOC. Kiripost/Siv Channa
ABA Bank signs an official deal to be a premium sponsor of this year’s SEA Games and Para Games with CAMSOC. Kiripost/Siv Channa

Cambodia’s largest commercial bank Advanced Bank of Asia (ABA) on Tuesday signed a sponsorship agreement with the SEA Games Organizing Committee (CAMSOC) and pledged to help inspire the spirits of the sports nationwide via its popular channels.

The 32nd SEA Games will be held from May 5 to 17, while the 12th ASEAN Para Games will take place from June 3 to 9, under the slogan ‘Sports: Live in Peace’.

Speaking before the signing ceremony at the National Olympic Committee of Cambodia, Vath Chamroeun, Chief Executive Officer of CAMSOC, thanked ABA for the contribution and sponsorship, adding he hopes this will bring success for the games that Cambodia is hosting for the first time since 1969.

“This time is a very historical event for Cambodian people, we are waiting for 64 years for the games to happen this year,” Chamroeun said.

Officials and business executives pose for picture after the signing ceremony at NOCC. Kiripost/Siv Channa
Officials and business executives pose for picture after the signing ceremony at NOCC. Kiripost/Siv Channa

ABA is the largest commercial bank in Cambodia by way of total assets.

Chamroeun said that CAMSOC intends to promote the games, and that the values of the games will be elevated because of support from private companies.

“We hope that ABA and the Olympic movement in Cambodia will cooperate together not only for the SEA Games but for a long time,” Chamroeun said.

He added that officials are trying their best to host events and they will save as much as possible. However, he pledged to deliver the best games for the country.

ABA CEO Askhat Azhikhanov said he is proud that Cambodia is hosting the SEA Games and Para Games, reflecting the nation’s economic growth and political stability.

“The games will surely give athletes the great chance to show their skills and promote the image of the country in the region and it will be another success for Cambodia,” Azhikhanov said before signing the agreement.

“We also believe that hosting the event will grow the sports in Cambodia in the future,” he added.

Azhikhanov said that ABA plays a significant role in Cambodia's development, supporting sports and local communities, a commitment by the bank to the people and the country.

Apart from the primary role as the exclusive bank sponsor, ABA will utilise its channels to promote the spirit of the games before and during the games, he said.

With millions of users on its social media sites and another 2.5 million mobile application users, Azhikhanov said he is confident in bringing more participants from across the country.

“We are looking forward to seeing the success of the historic event together,” he said.

In a separate press release, the agreement on Tuesday was identified as the "Exclusive Bank Sponsor" and "Exclusive Cashless Payment Sponsor" in which under it, ABA Bank is committed to providing $1.5 million of in-cash and in-kind sponsorship to support the Cambodian national team and the hosts and facilitate marketing campaigns aimed at promoting the Games spirit among ABA customers.

Another support of up to $150,000 will be used to match the donations for Team Cambodia made on https://khmercare.com/, run by PATHMAZING Inc, a Cambodian company-led consortium, which has been given full rights to provide Games Management System "GMS" and act as a one window service to raise funds for the games, the press release added.

Speaking after signing the agreement, CAMSOC’s Chamroeun said ABA is a premium exclusive sponsor for the games. This is a top sponsor, which range in prices from $1.5 million to $2 million.

Leading life insurance company AIA Cambodia is also a premium sponsor and recently signed an official sponsorship deal with CAMSOC, Chamroeun said.

He added that between four and five companies have already been identified as premium sponsors and more signings are expected in the future.

“Today is not just the signing for financial support but it is a working together for the higher value of the games,” he said, adding that spending will be done correctly and will benefit all athletes.

He said that CAMSOC will continue to find more financial support and donations from the public via a system that is well protected and transparent.

“What we want is the contributions of other companies to be partners of SEA Games to promote and inspire the games so that it is a win-win for all,” Chamroeun said.

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